How to earn billions by giving something away for free

Few people can have escaped the phenomenal success of Fortnite: Battle Royale in the last year. Launched in late 2017, the game had achieved 125 million players by June 2018 and is expected to make over $3 billion in sales this year alone.  While creativity and technology are essential to the success of a video…

Why are some games more successful than others?

It is quite literally the million dollar question: how to make a video game that outcompetes all of your rivals? There are of course several factors that determine the success of a game, from build quality and storyline, to pop culture and marketing… YOUR TASK Below is a table containing the sales figures for the…

Magic money tree

See if you can answer the question below set by St John’s Economics Tutor Dr Kate Doornik… You have been given some magic money.  If you plant the money then it will grow into a magic money tree, which will grow more money for you to pick the following year. To be precise, if you…